If you have a business and you want to level up your advertising and promotions, one of the best ways to do it is to hire a voice-over artist or a VO which will eventually become your brand’s official voice.
However, you should make sure that the voice over artist should create a real and a memorable emotional connection between your brand and the market that you are targeting which is why it is important for you also to choose a voice over artist that does not just fit your brand, but also has the skills to represent it.
This is because if you hire the wrong voice, it can easily alienate people that could become your customers which also makes negative emotions when it comes to viewing your product or service which comes to the point in choosing the right voice over artist.
To help you out, here are some tips that you can use in the process of hiring the best voice over artist that will be featured either on your corporate video or audio.
- Describe the emotions you want for your brand– You should list down the emotions that say best about your brand’s description. If you have a business which involves money or finances, this means that your company or business aims for security and solidarity as its main emotions that you want to be associated with your brand while if you are selling products like food, the tone and the emotion of the voice should be friendly and very positive in nature. You have to hire a voice-over artist who has the voice that embodies the fitting emotion of your brand.
- Crowdsource or ask any recommendations– It can be very hard to determine where you can start in looking for a voice-over artist knowing that there is various voice over artists that specialize in different voice tones and choosing one can be very difficult. If you happen to know any video production agency or people that you know who have experienced working with voice over artists, maybe you can ask some recommendations and list down the names and contact numbers of the voice-over artists that they referred or it would be better to contact a voice over agency.
- Try male and female voice over artists– A lot of people are torn between hiring a male or a female voice over artist and a lot of surveys have proven that choosing between the two are divided equally. This is backed by studies that also proved that there is an equal vote for both male and female voice over artists even though the majority of people who took part in this survey and study have no proper assessment at a particular voice which is compelling. In the end, it is up to you which one you believe suits best to your brand.